Marketing Manager

Werkzaamheden

In this role you will be responsible for supporting the development and delivery of strategic, integrated, compelling and competitive marketing and communications plans specifically for the Netherlands, Benelux and Nordics channels. Helping to ensure clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives for the Continental Europe channel activity, the role also plays a key part in working closely with the broader B2B Channel Marketing team, as appropriate, to ensure the brand’s activities support and clearly reinforce the broader proposition and marketing messages across EMEA, as appropriate.

• Support development and delivery of strategic marketing communications, positioning plans and programmes / initiatives for the Netherlands, Benelux and Nordics channels;
• Support the development and implementation of marketing activities and drive measurable results, that support the broader business objectives, ensuring appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with the risk appetite and policies;
• Proactively assess emerging and evolving Institutional marketing needs to help ensure the brand is on or ahead of relevant marketing trends as well as overall positioning with key target audiences, and aligned to the broader data driven, digital-first marketing approach, focused on deepening engagement with the various target audiences, as well as clearly supporting the commercial objectives of the business;
• Collaborate with relevant distribution and investment leaders to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, and help to effectively managing stakeholders on an ongoing basis;
• Proactively collaborate with wider marketing team, to help deliver on the broader marketing strategy, key initiatives, etc.;
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.;
• Serve as an expert and advocate for appropriate use of the brand and institutional marketing activities in accordance with broader corporate messaging and positioning, and brand and style guidelines.