Marketing & Communication Manager

Werkzaamheden

While there is rarely a "typical" day as a Marketing and Communication Manager, here's a look at some of your main responsibilities:

• Market insight: in coordination with the Marketing Analyst Europe, set up the necessary tools and framework for a good understanding of the market on which we operate (competition, trends and dynamics, products, regulation) and propose opportunities for development for our client;
• Customer/Broker journey: implement the necessary actions to measure customer/broker satisfaction and recommend action plans to improve the customer/broker experience;
• Promotion of offers: define and execute a multi-channel action plan to support sales and underwriting teams in lead generation (social networks, events, emails, SEA...);
• Sales support materials: provide marketing/sales materials required to support the sale of products (presentations, brochures, newsletters, infographics etc.);
• Monitoring and reporting on marketing activities: definition of the objective and KPIs, performance measurement, corrective actions;
• External communication: develop the communication and brand promotion strategy, and oversee media relations (eg. owned events, tradeshows, website, social media…);
• Content marketing: creation and distribution of value-added content to external audiences (articles, infographics, videos, etc.).